Raiders of the Lost Advertising

Many people have yet to notice the kind of impact Orientalism has had on the modern world. A lot of the settings for movies and TV shows have been seen to describe the middle east as exotic and wild place through companies such as Disney and Lucasfilms. They are just some of the groups that show these kinds of stereotypes and unique mindsets.

As a kid growing up during prime time Oriental films such as Aladdin and Indiana Jones, I was often exposed to witnessing Orientalism. Many Indiana Jones movies, in this case, were about going on adventures in wild mystic places that seemed crazy to Jones and his team. They overcame all these obstacles that you were to think would be there but it's was all rather just an over-exaggeration. The whole plot for Steven Spielberg´s movies he made for Indiana Jones were about finding hidden treasures, escaping booby traps, and learning the history and philosophies about some south american and eastern worlds.

Some of the sets portray these countries as being psychotic when actually they're just like any other place in the world trying to survive. If you were to walk around the sets of Indiana Jones then you´d realize what these places portrayed themselves as. They often were wild violent towns and jungles but in real life they´re actually peaceful. This representation continues a pool of false advertising that continues to grow the Oriental mindset.

Overall, Indiana Jones is a good representation of Orientalism. The producers did a good job at making sure these places seemed the most extreme. Using these developing countries as the mecha of all exotic civilization helped them gain attention but further strained the stereotypes of Orientalism.