Thursday, February 15, 2018

The Best Flipping Commercial

Dollar shave club is a multi-million dollar business that sells razor kits for $1 ( plus $2 for Shipping and handling). Their commercials are just as fantastic as the offer. The first commercial shows the owner of the company, Micheal Dubin, in the warehouse talking about how the razors aren't good, their flipping great (he obviously didn't use flipping, but this is school). Dubin talks about how they are coated with aloe vera to soothe the skin, all while walking calmly through an orange colored paper "door." He then goes to say, " It is so gentle a toddler can use it," walking past a toddler that is sitting on a box with a razor in hand wondering how she got here and why this is happening, seated above a semi-bald man with shaving creme on his head reading a book. Dubin then mocks Rodger Federer for being in expensive razor commercials. He caps off the joke by saying he's good at tennis while swinging and missing the ball. Now, razors, as we know, are very expensive. Dubin asks the question on why? Do you need, to use his words, " a vibrating handle, a flashlight, a backscratcher and ten blades ?". Now the audience, who is mainly middle-aged men, is looking towards their bathroom or thinking to themselves,"What have I done?".  Dubin continues walking and comes to a box filled with razors and a tape thing (I have noooo idea what it is so sorry) hanging off of the box with his assistant's hand holding onto the handle. He pulls the box toward him and out of nowhere pulls out a machete and tries to chop the tape but fails. He then whips the box behind him, with the tape still hanging off of the box, behind him to a man in a bear costume standing behind him, who fails to catch the box. The bear then gives the camera a thumbs up. Cut to Dubin sitting behind his assistant, in a kids wagon with a conductor hat on. He tells the audience how his assistant wasn't working before and how he gave her a job. Dubin ends by saying that the audience should stop paying for overpriced razors and saves some money. He then hops off a conveyor belt and right into a "party" with the bear and the assistant. This commercial is very over the top and very funny. It is also a play on the other razor companies. They are all about selling you the highest tech razor that you don't need. While this commercial plays with the guilt and pokes fin at the purchase, the audience made. It not only captivates them but it also entices them to buy a razor that works the same way as the $20-$35 razors they initially purchased. The razor may be good, but the commercial was flipping great.

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